Regular readers may have gathered that I think packs are poor value and buying them in great quantities is not the most effective way of squad building in Ultimate Team. With that in mind, you may be surprised to hear that I look forward to the regular happy hour announcements. This is not because I will be spending my hard earned coins on the special offers, in fact these often appear to be even worse value than the regular packs.
No, I like happy hour because it gives traders a great opportunity to make more coins
Pack purchases go through the roof during happy hour, and whilst every Ultimate Team player buying a pack is hoping to grab an In Form card, these are extremely rare and the bulk of buyers will end up with cards they do not want.
These cards will end up in the auction house very quickly. The scale of pack opening during happy hour can result in a glut of cards in the Auvtion House which means that during the hour and for the remainder of that evening, it is a buyers market. This method is best suited for those with plenty of coins who will not miss having them tied up for a few hours, as you will need to wait for the opportunity to sell at a profit.
The amount of cards on the market means that in some cases cards will go uncontested to the first bidder. Bid on rare gold cards at 600 coins and you will often win the card and be able to make a small profit through the quick sale function.
However if you know your player values you can look at some of the card that sell well above their quick sale value. During Happy Hour when the market is flooded, these cards will not reach there usual premium and can be picked up for several hundred coins cheaper. The types of cards we are looking at here are generally creative and attacking players, who play for the more prominent teams in the Premier League, La Liga, Serie A or Bundesliga. There are exceptions to these, but if you try to learn the values of key players in these leagues, you will be well set to catch a bargain.
As I said earlier this technique does tie up your coins for a short while, as we need to allow the market to return to normal in order to maximise our profit. After Happy Hour the market may not return to normal until the following day. Once normality returns to the market, list the cards and watch the profits roll in,